I know posting about this particular incident - Barton's apology TO BP for the White House "shakedown" - is a little late, but it fits right in with the poor word choice trend that I've been interested in watching.
I see a little bit of the chaos theory we discussed in class emerging, especially in reference to the idea that communication itself may be a form of bifurcation. As the article stated, "Small variences in communication processes, message form or content, timing, or other factors may produce wide fluctuations and bifurcations."
Barton's statements certainy added chum to the water and the subsequent feeding frenzy was not exclusive to one segment of the population: the general public got involved, the Democrats saw an opportunity to further link Republicans to Big Oil, and the Republicans themselves - understanding the image damage that could cause - also had plenty to say to and about Barton:
http://www.nytimes.com/2010/06/18/us/politics/18barton.html?src=mv
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